To maximise your SEO efforts, it’s still crucial to effectively perform rank tracking in a correct way.
Monitoring your website’s keyword rankings may help you make sure it is visible, occupying valuable search engine space, and generating additional traffic, sales, conversions, and money.
The ability to track the effectiveness of your website will enable you to develop a keyword research plan that is efficient and produces results over time.
To increase your website’s traffic and satisfy key performance indicators, you may also evaluate how your website is reacting to changes in your SEO strategy.
What Is Rank Tracking?
Any effective SEO strategy should still include rank tracking, which is a crucial metric that the majority of SEO experts, website owners, and marketers continue to follow.
Once your keywords start to rank and gradually produce traffic, money, and conversions—which is what SEO aims to do—it enables you to assess how successful your optimization efforts have been.
Why Rank Tracking Is Important For SEO
Your SEO efforts have been ineffective if the top-ranking keywords on Google don’t generate any revenue for your company.
You can learn a lot about how well your entire SEO strategy is working to bring organic traffic to your website and possibly increase conversions and sales by checking keyword rankings on a regular basis and examining patterns over time.
This can be used to identify opportunities for increasing visibility and guiding more people to your offerings.
Fortunately, it’s simple to monitor where your keywords rank thanks to a variety of tools and platforms.
How To Track Ranking With Keyword Groups
Prior to using your SEO platform or point solution, choose the terms you wish to monitor.
Although you may manually track keywords by just typing them into Google, this is not a viable long-term option.
It is advised to segregate your keyword list into branded and unbranded groups based on the hierarchy of your website.
Most websites benefit from brand terms in terms of traffic and conversions, and losing brand rankings can have a negative effect on your bottom line. For this reason, tracking branded keywords is crucial.
Mobile And Desktop
It’s a great practice to keep track of both mobile and desktop rankings given Google’s shift to a mobile-first index and the differences between mobile and desktop search results. This is particularly true given the multitude of variables at play, including personalisation, speed, mobile friendliness, etc.
It can be costly and use more bandwidth to track keywords on desktop and mobile devices.
Therefore, if you’re utilising a point solution or an SEO platform that does not offer infinite keyword ranks, you may quickly reach your keyword limit – particularly if you’re in charge of a brand that has thousands or even millions of keywords.
Monitoring Competitor Rankings
Nothing enrages a senior executive more than showing that your competitors are generating more traffic from the keywords that your business needs to dominate on Google’s first page.
Always keep an eye on the ranks of your competitors to learn more about the sources of their traffic and the newest keywords that are bringing visitors to their websites.
You can then discover what chances you can quickly seize by creating fresh material for the internet, improving existing optimization, linking, etc.
You can determine how well you are performing in relation to your competitors by keeping an eye on how they rank for specific keywords. This will also help you choose what material you may require.
It might also influence how you approach future efforts to raise your page rankings.
Pay attention to how your competitors are performing on non-brand; this will give you a decent idea of where your brand will go with quality content.
Regional And Local Tracking
It’s crucial to monitor how your website is doing in various geographical areas if you run a local or regional business.
Depending on where the majority of your target audience is situated, this will assist you in evaluating how effectively your local and regional SEO efforts are performing.
Additionally, keep an eye on how keywords change over time and are impacted by changes to websites, algorithms, or other outside causes.
Rank Tracking Tools You Can Use
You can track ranks using a variety of third-party point solutions, platforms, and rank tracking tools, such as Traject Data, Semrush, Ahrefs, BrightEdge, or Conductor, to name a few.
You can enter any URL and the keyword you wish to check into these tools, and they will then give you a summary of how well that page ranks for that term.
They also provide information on things like the degree of competition, so you can get a sense of how challenging it would be to advance in the rankings.
Automated reports are a useful tool for tracking rankings, letting you know how well your website is performing on a regular basis.
If your company is an online retailer, you might want to check rankings every week or perhaps every day.
This enables you to keep track of how your keyword rankings are changing and make the required adjustments to maintain the efficacy of your SEO campaign.
Remember that rankings can change depending on personalisation, the data centre you’re accessing, and other factors.
The majority of brands and agencies monitor rankings on a monthly, or quarterly basis.
For more such tips, updates and learning resources, stay tuned to Insitebuild Blog.
