Google has just launched an exciting new YouTube series titled “SEO Made Easy.” This series aims to help people enhance their website’s visibility in search results.
In the first episode, Martin Splitt, a member of Google’s Search Relations team, provides valuable insights on how websites can personalize the way their brand name is displayed in Google’s search engine results pages (SERPs).
Martin Splitt introduces the series by emphasizing that it’s designed for everyone, from beginners to experienced website owners. So, whether you’re new to SEO or an expert, you’ll find something valuable in this series.
Splitt says:
“We have tips for beginners and experienced website owners. We will cover tips, such as using Google Search Console to find low-hanging fruit or using lazy loading for a better page experience.”
In a world where SEO is always changing, the goal of this series is to offer straightforward and practical video lessons to assist websites in achieving success on Google.
The very first episode of “SEO Made Easy,” explores why structured data is crucial for optimizing your website.
The Premiere Episode: Modifying Site Names
In the premiere episode of the series, Splitt delves into an important aspect of SEO, which is the use of structured data to customize the names displayed on your website.
If Google Search has trouble figuring out the name you want for your website automatically, you can use structured data to have more control over how it appears.
Splitt shares some practical advice for those who might find it challenging to implement structured data on their websites. To start, he suggests making sure that your website’s name consistently shows up in the title of every page.
He points out that certain content management systems allow users to set a single name for the entire site, while others may require manually adding the site’s name to each page’s title. However, he cautions that this method works for subdomains or top-level domains but not for individual directories.
After making these adjustments, it’s important to give Google some time to process the updates. If you want to speed up the process, you can use Search Console to request a re-indexing of the homepage. This way, your changes will be reflected more quickly.
More Episodes Coming Soon!
Google is committed to providing valuable educational content on YouTube for webmasters and digital marketers, and the “SEO Made Easy” series is the latest addition to their efforts.
This inaugural episode is just the beginning, laying the foundation for a comprehensive journey into effective SEO strategies that will elevate your website’s visibility on Google Search. Stay tuned for more enlightening episodes!
For more such tips, updates and learning resources, stay tuned to Insitebuild Blog.
