AI copywriting tools are a smart choice for small business owners, as they can save you plenty of time and money. Whether you’re a writer aiming to make the writing process smoother or a business owner seeking cost-effective solutions, AI copywriting tools could be just what you need.
Fortunately, there’s a wide array of excellent AI copywriting tools out there. But not all of them deliver the same level of quality. So, here’s our lineup of the five best AI copywriting tools currently on the market, highlighting their strengths and weaknesses.
1. ChatGPT
ChatGPT stands out as a top tool in this lineup due to its widespread accessibility and popularity for writing. However, despite its usefulness for writing tasks, it’s not flawless.
What keeps it from being the ultimate AI copywriting tool? Well, while it’s speedy and straightforward, it lacks many of the advanced features found in other tools listed here. ChatGPT needs close user supervision because it can generate incorrect information, repeat itself, or unintentionally use content from the internet without proper citation. Essentially, it’s a writing tool and without additional plugins, it lacks internet access, plagiarism checks, fact verification, and SEO features.
So, why include it among the best AI copywriting tools? Despite its drawbacks, when used correctly, it can be quite handy. ChatGPT proves helpful in various tasks like:
- crafting product descriptions
- brainstorming social media post ideas
- creating email newsletter templates
- rephrasing text to prevent duplicating content
These are just a few examples of what ChatGPT can assist with. It’s crucial to note that ChatGPT doesn’t provide guidance for creating outstanding content but is certainly capable of doing so. Moreover, a significant advantage of ChatGPT over other listed tools is that it’s entirely free to use!
2. Jasper AI
Introduced in 2021, Jasper AI (formerly known as Jarvis AI) stands out as an early AI writing tool. But don’t hesitate to give it a try because of that.
Primarily targeted towards marketers and writers, Jasper AI positions itself as a versatile tool for crafting various types of content for businesses. It can generate web content, social media posts, email templates, and even longer content like blog articles and whitepapers.
Unlike ChatGPT, which requires more user input for desired results, Jasper AI offers a more user-friendly experience. It guides users through the process of creating content and allows easy adjustments along the way. Users can input specific keywords and other details to enhance the generated content.
Moreover, Jasper includes a built-in plagiarism checker, ensuring that the content created is original and not copied from other sources on the internet.
Overall, Jasper AI is an impressive tool packed with numerous features and conveniences that set it apart from similar tools.
For those interested, Jasper AI offers a Starter Plan at $49 per month or a more advanced Boss Mode priced at $99 per month.
3. Copy.AI
Copy.ai, much like Jasper, is a robust AI writing tool known for its user-friendly design and wide range of uses. It’s adept at crafting different types of writing such as ads, blogs, and social media posts, making it quite versatile.
One of Copy.ai’s standout qualities is its knack for creating imaginative and compelling content with minimal user input. By using a prompt-based system, users only need to give a brief description of what they need, and Copy.ai generates fitting and coherent content. This makes it perfect for people who aren’t seasoned writers but still want high-quality text.
However, similar to any tool, Copy.ai isn’t flawless. Sometimes, the generated content might need a bit of tweaking to perfectly match specific requirements, which can be a drawback.
In terms of pricing, Copy.ai follows a structure akin to Jasper. Their basic subscription starts at $49 per month, but opting for an annual plan can save users money, coming down to $432 per year (just $36 per month).
4. Notion AI
Notion AI stands out as an excellent AI writing tool. It assists in both short and long-form writing tasks, such as creating blog posts and crafting engaging ad content.
What sets Notion AI apart from other tools is its integration with Notion, a widely used platform for productivity and teamwork. This integration allows users to smoothly include AI-generated content in their ongoing Notion workflow.
Its main strength lies in facilitating collaboration, making it perfect for teams involved in content projects. Additionally, the tool offers suggestions for refining writing, thereby helping users improve the overall quality of their work.
You can add Notion AI to any paid plan for $8 per member monthly (when billed annually) or $10 per member for monthly billing. It’s also available for free plan users.
5. OwlyWriter AI by Hootsuite
OwlyWriter, developed by Hootsuite, stands out from other tools as it is designed specifically for creating content on social media. Its main goal is to make the process of crafting interesting and shareable social media posts easier for both businesses and individuals.
This tool is seamlessly built into Hootsuite’s social media management platform. This integration allows users to simplify the entire process of creating and posting content on social media.
It’s important to note that OwlyWriter is particularly useful for creating captions and content for social media posts. It’s ideal for those who focus solely on managing social media and creating its content.
Since OwlyWriter is fully connected to Hootsuite, users can gain insights into how well their posts perform. This feature helps users refine their social media strategies over time.
For a limited period, OwlyWriter is included in all Hootsuite subscriptions at no extra cost. Details about future pricing plans are not currently available.
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