There are lots of technical SEO tools. Tools are only one aspect of the issue, though.
Without a technical SEO expert with experience to direct the strategy and guarantee effective results, tools are useless.
However, in the hands of a skilled expert, instruments are capable of many amazing feats. Things can be improved with less work, from easily expanding a site’s SEO to producing content.
Your SEO toolkit and how you employ it will determine whether you achieve tremendous success or failure. Here are the top 10 essential technical SEO tools available:
1. Google Search Console
Google Search Console should be any SEO expert’s primary tool.
This important utility has recently undergone an overhaul to replace a number of outdated features and add more information, features, and reports.
An important aspect of SEO agencies’ work is their reporting. It is strongly advised that you establish a reporting procedure if you haven’t already.
If you experience problems with website changes, where Google Search Console profiles may be deleted, this procedure may be able to help. You have been saving your GSC info for all these months, so even if your account is deleted, you can still access it.
Applications for agencies may also include utilizing the API to interface with other data uses.
2. Google Analytics
Google Analytics offers an enormous amount of data that can be used to spot penalties, traffic problems, and other potential problems for you.
If you properly configure Google Analytics, it’s ideal to have a monthly reporting procedure in place, much like how Google Search Console operates.
You can use this procedure to save data in case the client’s Google Analytics access is suddenly interrupted.
3. WebPageTest
In recent years, page performance has gained a lot of attention, and an audit of a website’s page speed can provide you with many helpful tools.
In light of this, WebPageTest is one of your company’s crucial SEO tools.
Below are some of the cool things you can do with this tool:
- Test your website’s speed
- Test competitor’s page speed
- Identifying how long it takes a site to load fully
- Start render time
- Document object model (DOM) elements
This is helpful in figuring out how a site’s technical components work together to produce the end product or display time.
4. GTmetrix Page Speed Report
A different viewpoint on page speed is offered by the page speed report card, GTmetrix.
Many components that contribute to fast page loading can be cleaned up by delving deeply into page requests, the CSS and JavaScript files that must load, and other website elements.
5. Semrush
Accurate data for keyword research and other technical research is Semrush’s biggest selling point. But Semrush’s competitor analysis data is what makes it so valuable.
Semrush might not typically come to mind as a technical analysis tool. However, the rankings data and market analysis data can reveal unexpected information if you delve deeply enough into a competitor analysis. These insights can help you better customize your SEO strategy and outperform your rivals.
6. Ahrefs
Ahrefs is considered to be a tool that is essential to contemporary technical link research.
You can determine what a website is doing for its linking strategy by spotting specific trends in its link profile. Using its word cloud function, it is possible to spot anchor text problems that might be affecting a website.
You can also see what kinds of links are pointing to the website, such as blog networks, high-risk link profiles with lots of forum and Web 2.0 connections, or other serious problems.
Other skills include being able to pinpoint the timing of a website’s connections disappearing, its linking patterns, and much more.
7. Barracuda Panguin
The Barracuda Panguin tool should be a part of your SEO workflow if you are looking into a site for a penalty.
It functions by establishing a connection with the website’s Google Analytics account. The overlay is entangled with your GA data and will overlay information about when a penalty happened over it.
This overlay makes it simple to spot circumstances that could result in fines.
When conducting an investigation, using tools like these can help you focus on approximations in data occurrences as they happen.
8. Botify
One of the most complete technical SEO tools accessible is Botify.
Its unique selling point is the ability of its in-depth keyword analysis tool to balance technical SEO and search purposes. Crawl budget and technical SEO components that correspond to searcher intent are items you can link.
Additionally, by using Botify’s thorough technical analysis, it is possible to pinpoint all the technical SEO variables that affect ranking.
Regardless of the industry you are targeting, you can use the tool’s comprehensive reporting to spot changes in how people are looking.
Botify’s detailed reports, which are able to link data to information you can actually act on, are one of its most effective features.
9. BrightLocal
Although BrightLocal isn’t typically considered a technological SEO tool, using it can help you identify technical problems with the site’s local SEO profile.
It allows you to check the site’s local SEO citations. After that, you can go ahead and locate and send your site to the necessary citations.
The ability to audit, clean, and create citations to the most popular citation sites is one of BrightLocal’s key tools. In-depth local SEO audits are also a part of BrightLocal’s comprehensive auditing of your Google Business Profile profile.
From a workflow standpoint, if your firm invests a lot in local SEO, this is one of those tools that is a no-brainer.
10. Majestic
Majestic is a well-known SEO tool with unique linking information.
Similar to Ahrefs, downloading reports of the site’s complete link profile allows you to spot things like linking trends.
Additionally, it may be feasible to discover undesirable areas and other domains that the website owner owns.
You can identify problems with a site’s linking that result from problems with the site’s website connections by using this bad neighborhood report.
For calculating technical link attributes like confidence Flow, Citation Flow, and other linking components that contribute to confidence, relevance, and authority, Majestic uses its own values, similar to most tools.
Summing Up…
There are a variety of SEO tools available that can help digital marketing agencies improve their technical SEO. Some of the most essential tools have been included in the list. These tools can help agencies identify issues with their website architecture, website content, and backlinks. By using these tools, agencies can make improvements that will help them rank higher on search engine results pages.
For more such tips, updates and learning resources, stay tuned to Insitebuild Blog.
