Google updated the Article structured data documentation to accommodate the BlogPosting, NewsArticle, and Article Schema types.
The revised recommendations modify the headline property to bring it into compliance with the recommendations for title elements and title links.
Article Structured Data
Due to the fact that so much content is in the form of various sorts of articles, the article structured data may be one of the most often used types of structured data.
Correctly utilising the structured data is crucial because it might qualify the webpage for a rich result.
Publishers can organise a variety of webpage information using the Article structured data and its variants (NewsArticle and BlogPosting).
The Article Type schema is associated with numerous structured data attributes. In general, Google’s recommendations provide guidance on the sorts of structured data that are necessary or optional to qualify for an upgrade in the search results.
Structured data plugin modifications often follow any changes to the advice.
Google Relaxes Guidance on Headline Structured Data Property
The headline property, which Google lists as recommended, is impacted by the change in the policies.
The title of an article is its headline, and it is typically repeated in the title element of the meta data section.
Until recently, Google had a character restriction on headline length.
This is the original recommendation: (link to Archive.org)
“The title of the article. The value should not exceed 110 characters.”
Google’s new guidance on the headline property no longer contains a restriction on the length of the article headline:
“The title of the article. Consider using a concise title, as long titles may be truncated on some devices.”
With the revised headline guidelines, title links are now in accordance with Google’s recommended methods for the title element, often known as a title tag.
The title links guidance advises:
“Write descriptive and concise text for your <title> elements.”
Google’s announcement described the change:
“January 3: Removed the 110 character limit for the headline property in the Article structured data documentation.
There’s no hard character limit; instead, we recommend that you write concise titles as long titles may be truncated on some devices.”
Consciousness, or using the fewest words possible to convey the most information, is always a smart idea.
While keeping in mind how the title can seem in Google’s search results, it’s also acceptable to utilise as many words as necessary.
For more such tips, updates and learning resources, stay tuned to Insitebuild Blog.
