Google is introducing a brand-new search result feature that might make it easier for users to access more pertinent content.
There is much discussion about the quality of Google’s search results, with many claiming that it is deteriorating.
Even unconventional alternatives like TikTok are being used by young internet users to find the information they require.
Could it be that people have trouble finding relevant stuff on Google because they’re not using the right search terms?
Google’s new search feature will provide an answer to that question.
Search Refinements In Google
Short search queries can now be instantaneously converted into longer, more specific keywords, according to Google.
If you don’t provide Google with enough information, it could be challenging to find what you’re looking for given the volume of stuff available online today.
If you search for “dinner ideas,” for instance, you’ll get a lot more general results than if you search for “healthy supper ideas for kids.”
Google will now offer suggestions for how to focus your search results by changing the original query.
In a blog post, Google explains how it chooses topics:
“When you conduct a search, our systems automatically display relevant topics for you based on what we understand about how people search and from analyzing content across the web.
Both topics and filters are shown in the order that our systems automatically determine is most helpful for your specific query. If you don’t see a particular filter you want, you can find more using the “All filters” option, which is available at the end of the row.”
In September, Google gave a sneak peek of this feature during its yearly Search On conference. In US mobile search results, it is currently being rolled out to English language inquiries.
What Does This Change Imply For Marketers And Publishers?
Google’s search refinements may result in more people searching for specific information.
This suggests that pages utilising long-tail keywords may begin to experience a boost in traffic and impressions.
Longer keywords may become more desirable to pursue as a result of their low monthly search volume, increasing competitiveness.
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