John Mueller, a Google Search Advocate, predicts the future of backlinks during a live talk at Brighton SEO. During a live session of the Search Off The Record podcast, Myriam Jessier, Lizzi Sassman, and Mueller take questions from the audience. Since it’s a podcast, the hosts respond to pre-selected questions rather than interacting with the…
Online searches are frequently the first step in a local consumer’s search for nearby goods and services. According to the recent local consumer survey by BrightLocal, 78% of people use the Internet to research local businesses in their area more than once a week, and 21% do it daily. If you want to be found, you…
For search engine optimization, meta descriptions are critical. They’ll encourage users to click through from search results pages if done properly. The objective is to give a brief synopsis of the website. According to Google’s guidelines: The meta description tag on a page tells Google and other search engines a brief summary of the content…
Whether you’re just a small business owner, a solopreneur, or a large corporation, implementing effective SEO strategies is a critical component of your overall marketing plan. The importance of creating excellent content cannot be emphasized enough. And it’s not just about how much time it takes to create something new — it’s also about how…